Imprint: The Spirit of the Stone Type

Imprint, the design website, has a great article on Will Eisner's splash pages, 3D letterforms and his influence on other artists:

But everything changed with the appearance of Will Eisner's "The Spirit" (1940). "The Spirit" was published as a seven-page supplement to the comics section of American Sunday newspapers. As a supplement tucked inside newspapers, "The Spirit" did not depend on being visible on the newsstands. It was not limited by the need for recognizable branding like "Superman".

Mr. Eisner used that extremely cleverly by going in exactly the opposite direction. Not only did he change the masthead of "The Spirit" for every issue, but very soon, the masthead became an integral part of the scene/set.


Read the full article here.

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This page contains a single entry by GaryC published on April 20, 2011 7:36 PM.

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